In this day and age smart phones, computer screens and social media are unavoidable and are quickly becoming an addiction to most people.
The rise of the tech addiction is becoming so rampant, many are researching the actual causes behind it and if there are ways to break free from the pull.
Adam Alter is an associate professor of psychology and marketing at New York University has studied these behaviors and offers his suggestions on how to cut the cord.
Bill spoke to Alter this morning about his book and how we can curb our own tech addiction.
Listen below and pick up the book, "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" HERE.